{"id":1504,"date":"2026-05-12T19:10:55","date_gmt":"2026-05-12T17:10:55","guid":{"rendered":"https:\/\/gestioweb.etgbusiness.eu\/54\/?p=1504"},"modified":"2026-05-14T23:46:16","modified_gmt":"2026-05-14T21:46:16","slug":"branding-per-a-esdeveniments-corporatius-claus","status":"publish","type":"post","link":"https:\/\/gestioweb.etgbusiness.eu\/54\/branding-per-a-esdeveniments-corporatius-claus\/","title":{"rendered":"5 claus imprescindibles de branding per a esdeveniments que triomfen"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1504\" class=\"elementor elementor-1504\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bg53024 elementor-section-content-middle elementor-section-full_width elementor-section-height-full elementor-section-height-default elementor-section-items-middle\" data-id=\"bg53024\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-258231d\" data-id=\"258231d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1401102 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1401102\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5 claus imprescindibles de branding per a esdeveniments que triomfen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f6265e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4f6265e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quan pensem en l&#8217;\u00e8xit d&#8217;una jornada empresarial, sovint ens centrem en el c\u00e0tering o els ponents. Tot i que s\u00f3n importants, hi ha un element silenci\u00f3s que determina la percepci\u00f3 final de l&#8217;assistent: el branding per a esdeveniments.<\/p><p>Pel que fa a la seva import\u00e0ncia, no es tracta nom\u00e9s d&#8217;est\u00e8tica; \u00e9s una estrat\u00e8gia per comunicar els valors de la teva empresa de manera visual i emocional. Perqu\u00e8 el teu pr\u00f2xim acte corporatiu deixi una marca profunda, aqu\u00ed tens 5 claus que no pots passar de llarg.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a2d1e6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7a2d1e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ca44c59\" data-id=\"ca44c59\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e01216 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"7e01216\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"735\" height=\"1103\" src=\"https:\/\/gestioweb.etgbusiness.eu\/54\/wp-content\/uploads\/2026\/05\/home-office.jpg\" class=\"attachment-full size-full wp-image-1513\" alt=\"\" srcset=\"https:\/\/gestioweb.etgbusiness.eu\/54\/wp-content\/uploads\/2026\/05\/home-office.jpg 735w, https:\/\/gestioweb.etgbusiness.eu\/54\/wp-content\/uploads\/2026\/05\/home-office-200x300.jpg 200w, https:\/\/gestioweb.etgbusiness.eu\/54\/wp-content\/uploads\/2026\/05\/home-office-682x1024.jpg 682w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-997b981 e-flex e-con-boxed e-con e-parent\" data-id=\"997b981\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5031e23 elementor-widget elementor-widget-heading\" data-id=\"5031e23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Per qu\u00e8 invertir en branding per a esdeveniments corporatius?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abda594 e-flex e-con-boxed e-con e-parent\" data-id=\"abda594\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92658d4 elementor-widget elementor-widget-text-editor\" data-id=\"92658d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"source-inline-chip-container ng-star-inserted\"><p data-path-to-node=\"6\">El branding per a esdeveniments actua com el fil conductor que uneix el prop\u00f2sit de l&#8217;empresa amb l&#8217;experi\u00e8ncia en viu. La seva import\u00e0ncia recau en tres pilars fonamentals per a qualsevol organitzaci\u00f3:<\/p><ul data-path-to-node=\"7\"><li><p data-path-to-node=\"7,0,0\">Refor\u00e7 de la Identitat perqu\u00e8 l&#8217;esdeveniment es converteixi en un espai f\u00edsic.<\/p><\/li><li><p data-path-to-node=\"7,1,0\">Autoritat i Credibilitat pel que fa a la percepci\u00f3 de lideratge davant de socis.<\/p><\/li><li><p id=\"p-rc_c8268f6af344278f-75\" data-path-to-node=\"7,2,0\"><span data-path-to-node=\"7,2,0,0\">Sentiment de pertinen\u00e7a en resum, ajuda a alinear l&#8217;equip amb els valor<\/span><\/p><\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed1cf08 e-flex e-con-boxed e-con e-parent\" data-id=\"ed1cf08\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cf5d15 elementor-widget elementor-widget-spacer\" data-id=\"4cf5d15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8be95f3 e-flex e-con-boxed e-con e-parent\" data-id=\"8be95f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a602d8 elementor-widget elementor-widget-heading\" data-id=\"1a602d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Com aplicar el branding per a esdeveniments amb \u00e8xit<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b748940 e-flex e-con-boxed e-con e-parent\" data-id=\"7b748940\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bd1c64b elementor-widget elementor-widget-elementskit-heading\" data-id=\"2bd1c64b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper center   ekit_heading_tablet-   ekit_heading_mobile-\"><h2 class=\"ekit-heading--title elementskit-section-title \">Aix\u00ed dons, perqu\u00e8 l'estrat\u00e8gia sigui realment efectiva, cal que la marca estigui present en totes les fases de l'acte, cuidant cada detall visual i comunicatiu.<\/h2><div class=\"ekit_heading_separetor_wraper ekit_heading_elementskit-border-divider ekit-dotted\"><div class=\"elementskit-border-divider ekit-dotted\"><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-163739d9 e-con-full e-flex e-con e-child\" data-id=\"163739d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-404841a6 elementor-widget__width-initial ekit-equal-height-disable elementor-widget elementor-widget-elementskit-icon-box\" data-id=\"404841a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >        <!-- link opening -->\n                <a href=\"#\" class=\"ekit_global_links\">\n                <!-- end link opening -->\n\n        <div class=\"elementskit-infobox text-center text- icon-top-align elementor-animation-   \">\n                    <div class=\"elementskit-box-header elementor-animation-\">\n                <div class=\"elementskit-info-box-icon  \">\n                    <i aria-hidden=\"true\" class=\"elementkit-infobox-icon icon icon-Computer\"><\/i>\n                <\/div>\n          <\/div>\n                        <div class=\"box-body\">\n                            <h3 class=\"elementskit-info-box-title\">\n                    Fase digital                <\/h3>\n                        \t\t  \t<p>La comunicaci\u00f3 comen\u00e7a molt abans de la cita. Les invitacions, el formulari de registre i els correus de confirmaci\u00f3 han de portar l'ADN visual de l'esdeveniment per generar expectativa.<\/p>\n                                <\/div>\n        \n        \n                <\/div>\n                <\/a>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73c874e0 ekit-equal-height-disable elementor-widget elementor-widget-elementskit-icon-box\" data-id=\"73c874e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >        <!-- link opening -->\n                <a href=\"#\" class=\"ekit_global_links\">\n                <!-- end link opening -->\n\n        <div class=\"elementskit-infobox text-center text- icon-top-align elementor-animation-   \">\n                    <div class=\"elementskit-box-header elementor-animation-\">\n                <div class=\"elementskit-info-box-icon  \">\n                    <i aria-hidden=\"true\" class=\"elementkit-infobox-icon icon icon-star1\"><\/i>\n                <\/div>\n          <\/div>\n                        <div class=\"box-body\">\n                            <h3 class=\"elementskit-info-box-title\">\n                    Espai f\u00edsic                <\/h3>\n                        \t\t  \t<p>L'espai ha de parlar per si sol. Des del mobiliari i la il\u00b7luminaci\u00f3 fins a la senyal\u00edstica i les acreditacions, tot ha d'estar alineat amb la narrativa corporativa per crear una atmosfera professional.<\/p>\n                                <\/div>\n        \n        \n                <\/div>\n                <\/a>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-t4cjlfp elementor-section-content-middle elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"t4cjlfp\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0c36485\" data-id=\"0c36485\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-124b988 elementor-widget elementor-widget-heading\" data-id=\"124b988\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El ROI del branding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de68298 elementor-widget elementor-widget-text-editor\" data-id=\"de68298\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Perqu\u00e8 l&#8217;estrat\u00e8gia sigui realment efectiva, cal que la marca estigui present en totes les fases de l&#8217;acte. Moltes empreses encara ho veuen com una despesa, per\u00f2 el disseny estrat\u00e8gic facilita el <a href=\"https:\/\/www.santander.com\/es\/stories\/networking\">networking<\/a> i millora el record de marca.<\/p><p>Pel que fa al futur de la disciplina, dominar el branding \u00e9s la difer\u00e8ncia entre una reuni\u00f3 i un llegat.<\/p><div class=\"source-inline-chip-container ng-star-inserted\">\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-26fcf8e\" data-id=\"26fcf8e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff4cfca elementor-widget elementor-widget-image\" data-id=\"ff4cfca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/gestioweb.etgbusiness.eu\/54\/wp-content\/uploads\/2026\/05\/DSCN3247.jpg\" class=\"attachment-large size-large wp-image-1466\" alt=\"ag\u00e8ncies d&apos;esdeveniments\" srcset=\"https:\/\/gestioweb.etgbusiness.eu\/54\/wp-content\/uploads\/2026\/05\/DSCN3247.jpg 640w, https:\/\/gestioweb.etgbusiness.eu\/54\/wp-content\/uploads\/2026\/05\/DSCN3247-300x225.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-8b65d62 e-flex e-con-boxed e-con e-parent\" data-id=\"8b65d62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53f4d86 elementor-widget elementor-widget-heading\" data-id=\"53f4d86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusi\u00f3: El futur del branding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a4ca83 e-flex e-con-boxed e-con e-parent\" data-id=\"1a4ca83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d5d85e elementor-widget elementor-widget-text-editor\" data-id=\"1d5d85e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Resumint, el branding per a esdeveniments \u00e9s la pe\u00e7a clau de qualsevol estrat\u00e8gia corporativa. Pel que fa als resultats, la marca ha de ser visible en cada detall. Perqu\u00e8 volem crear un impacte real, <a href=\"https:\/\/gestioweb.etgbusiness.eu\/54\/branding-per-a-esdeveniments-corporatius\/\">un detall visual, <\/a>cal cuidar tant la fase digital com l&#8217;espai f\u00edsic. En resum, invertir en disseny no \u00e9s una despesa, sin\u00f3 una inversi\u00f3 en autoritat i confian\u00e7a. Resumint, dominar aquests conceptes ens permet diferenciar-nos de la compet\u00e8ncia. Pel que fa al llegat final, una bona identitat perdura en la ment del client. En resum, l&#8217;\u00e8xit dep\u00e8n d&#8217;aquesta coher\u00e8ncia visual.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>5 claus imprescindibles de branding per a esdeveniments que triomfen Quan pensem en l&#8217;\u00e8xit d&#8217;una jornada empresarial, sovint ens centrem [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2138,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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